Building Campfires . . . with Arturo O’Farrill

Building Campfires . . . with Arturo O’Farrill

Question: How can you build campfires, mixing music and social activism?Guest: Arturo O’Farrill, Founder, Artistic Director, Afro Latin Jazz Alliance; Professor, Global Jazz Studies, The UCLA Herb Alpert School of Music, Associate Dean for Equity, Diversity and Inclusion
Arturo O’Farrill builds campfires and connects music, activism, and community to build momentum to change his areas of passion in the world — especially in New York. He shares with us the many projects he is working on, his Grammy-award winning music melding and digging beyond jazz and Latin music roots, his strong beliefs about Cuba and US foreign policy, and his new projects in housing and music in Spanish Harlem. He talks about the impacts on artists with the Virtual Birdland project, which garnered a Grammy nomination, and his work with Dr. Cornel West with Four Questions. He recalls his desires to conduct back at age 6 and breaking into his father’s record collection and finding Seven Steps to Heaven, locking in his passion for music. He states with bold examples how “Happiness is marrying your conviction with your art,” which frames most of his adult work. He speaks the vigor about the results of unbridled capitalism — and does not mince words.
Our Guest
Arturo O’Farrill, pianist, composer, and educator, was born in Mexico and grew up in New York City. Arturo’s professional career began with the Carla Bley Band and continued as a solo performer with a wide spectrum of artists including Dizzy Gillespie, Lester Bowie, Wynton Marsalis, and Harry Belafonte.In 2007, he founded the Afro Latin Jazz Alliance as a not-for-profit organization dedicated to the performance, education, and preservation of Afro Latin music.An avid supporter of all the Arts, Arturo has performed with Ballet Hispanico, Ron Brown’s EVIDENCE Dance company, and the Malpaso Dance Company, for whom he has written several ballets.Arturo’s well-reviewed and highly praised “Afro-Latin Jazz Suite” from the album CUBA: The Conversation Continues (Motéma) took the 2016 Grammy Award for Best Instrumental Composition as well as the 2016 Latin Grammy for Best Latin Jazz Recording. In addition, his composition “Three Revolutions” from the album Familia-Tribute to Chico and Bebo also received the Best Instrumental Composition Grammy in 2018. Arturo’s 2020 album, “Four Questions” won yet another Grammy award in 2021.Arturo has been a Steinway Artist for many years and is now a Blue Note Records Recording Artist. Mentioned Links  Timecodes
  • 00:03 Introduction and current work
  • 01:24 Hiring a new bass player with recordings – changing the system he was handed
  • 02:29 ALJA and Building Campfires
  • 04:18 Affordable Housing in Spanish Harlem
  • 07:42 2022 Grammy-nominated songs and their importance to him
  • 08:02 Virtual Birdland with 18 extraordinary artists
  • 09:29 Malpaso and his second Grammy nomination
  • 09:46 Cuba’s ongoing struggles
  • 10:30 Grammys as fuel for Foundation support
  • 11:01 Four Questions with Dr. Cornel West
  • 13:15 Getting Started – pretending to conduct an orchestra at age 6
  • 14:51 How his parents met and his early life
  • 16:32 Breaking into his father’s record collection and Seven Steps to Heaven
  • 17:24 Happiness is marrying your conviction with your art
  • 18:20 When Arturo started taking heartstances in the world
  • 18:50 The Drum and the Noise — drums as symbols of gentrification
  • 19:52 Ramarley Graham, Keith LaMar, and music in mass incarceration
  • 21:48 Getting in trouble: music reflecting back on the world – trouble and liberation
  • 22:13 “You don’t have a right to say this”
  • 26:34 More on Cuba
  • 30:08 Hard decisions and being an administrator
  • 31:31 You need to learn to say no
  • 32:16 His songs – extraordinary musicians — and Accepting Chaos
  • 34:33 Succession and the next voice of leadership
  • 36:05 How to reach out
  • 37:29 Loving Los Angeles and Culver City’s funkitude
Leaning Out Over His Skis . . . with Jeremy Sirota

Leaning Out Over His Skis . . . with Jeremy Sirota

Jeremy Sirota

Question:  How can a Creative Innovator make big jumps and leaps into new areas?

Guest: Jeremy Sirota, CEO, Merlin

Our first guest of Season 2 shares his tales of two loves: music and technology. His journey to Merlin includes early fandom in the Orange County punk rock scene, learning brand design in New York City while launching a mini fashion brand, and a road through technology law, Warner Music, and Facebook. He shares his adventures “leaning out over his skis” and growing outside of his comfort zone. He talks about relationships and “finding enough space that luck finds you.” Jeremy shares his learnings and beliefs in managing organizations and teams, as well as his challenges in managing as a new CEO into the heart of the Pandemic.

Our Guest

Jeremy Sirota is CEO of Merlin, the Independents’ digital music licensing partner that strikes premium deals for its members with services like Apple, Facebook, Spotify, TikTok, and YouTube. Sirota has been recognized four times by Billboard, including Indie Power Player, International Power Player, and the 2022 Power List. Last year, Merlin added 32 independent labels and distributors from 17 countries to its membership and represents over 15% of the global market share. Prior to Merlin, he was an executive on the Facebook Music team, where he helped shape its music strategy as well as licensed rights from independents worldwide. Sirota previously held a number of senior positions at Warner Music Group, culminating as Head of Business & Legal Affairs for WEA and ADA. Early in his career, he was a technology lawyer at Morrison & Forster. For more, visit https://merlinnetwork.org/

Mentioned Links

Timecode

  • 00:00 Introduction
  • 01:03 Merlin
  • 03:51 Growing Up: Punk Rock & CIA?
  • 06:42 College in Rhetoric?
  • 08:33 New York in Design
  • 14:03 Luck Finds You
  • 19:28 Managing in Large and Small Companies
  • 22:03 Merlin in 2020-22
  • 28:12 North Stars and Team Goals
  • 31:34 Big Ahas
  • 36:14 Personal Side
  • 39:19 Encouraging as a Parent
  • 41:05 Intersecting Music and Tech
Social Proof and Pushing Forward . . . with Ty Frankel

Social Proof and Pushing Forward . . . with Ty Frankel

Ty Frankel

In this episode, Ty Frankel shares how as a young music creator and entrepreneur he pushed to create relationships to build Shut Down Media. His multi-country company creates hip hop music for integration into film and television. He talks about how he overcame obstacles, how he got distracted, and how he returned to his core business.  He talked about being inspired by Rich Dad, Poor Dad and other books on how to build his career.  Ty shares how his company has pivoted with film and television during this crisis, and how it has spurred him to launch even more adventures.  

Guest: Ty Frankel, Founder and CEO, Shut Down Media

Ty Frankel started making rap beats from his home in Israel at just 14 years old. Since inception in 2017, Shut Down Media has grown with divisions like Shut Down Production Music, Shut Down Art, and Shut Down Sync. In only three years, Shut Down Media has worked with clients such as UMPG, Warner, NBA 2K, Fortnite, The Ellen Show, Mercedes-Benz, and many more. 

Ty is a writer for UPMG and Warner and has secured placements on shows like Saturday Night Live. Not only has he built multiple companies at the age of 22, but he’s also created new in-house record labels with the likes of FirstCom and No Sheet Music.

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Innovation is Messy . . . with Jack Conte

Innovation is Messy . . . with Jack Conte

Jack Conte

Jack Conte blends the worlds of music creation (Pomplamoose and the funk band Scary Pockets) and solving creators’ problems with systems (crowdfunding and community with Patreon).  He shares how he balances (or doesn’t balance at times) creating music with running a large tech business.  He also shares what he has learned, how his companies have shifted with the work-from-home world shift, and how he has changed/staffed his own creative processes in this distributed era.  His career journey has been an interesting mingling of music and science/technology, all the way back to his science teacher who got him interested (who he still connected with monthly over Costco pizza). 

Guest: Jack Conte, CEO and Co-founder of Patreon; band member of Pomplamoose and Scary Pockets

Jack Conte is a musician, filmmaker, half of band Pomplamoose and Scary Pockets, and a co-founder at Patreon, a membership platform that makes it easy for creators to earn salaries directly from their biggest fans. Patreon was founded in 2013, and is on track to pay out more than $500 million to creators in 2019 alone.

As a musician and filmmaker, Jack spent his days in a converted dog kennel-turned-recording studio in Sonoma County, making YouTube videos that have amassed over 120 million views. Now, he’s in full-time CEO mode at Patreon HQ in San Francisco where the company is paying millions of dollars to creators every month around the world. Jack also loves working with robots.

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Livestreaming and Live Connecting . . . with Dmitri Vietze

Livestreaming and Live Connecting . . . with Dmitri Vietze

CI Dmitri YouTube Thumbnail

A year ago, Dmitri Vietze launched a new thought leadership conference on music technology in Los Angeles and had to move it with one day’s notice.  This year, he has moved his whole thought leadership with Music Tectonics online with virtual conferences and community gatherings.  He shares his thoughts on crisis-driven shifts to music livestreaming, expanding new releases, and digital access, along with tidbits on intriguing companies in this current listen-from-home era. 

Guest: Dmitri Vietze, CEO and Founder, rock paper scissors

Dmitri Vietze is the Founder and CEO of rock paper scissors, inc. It was his crazy idea to transform a global music PR firm into what has become a predominant music tech PR firm. Dmitri is a regular presenter at SXSW Music, SF MusicTech, Music Biz, APAP, and WOMEX. He is also the founder and CEO of StoryAmp.com. He has a jaw harp collection, can juggle five balls, and has a titanium leg.

 

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