Social Proof and Pushing Forward . . . with Ty Frankel

Social Proof and Pushing Forward . . . with Ty Frankel

by | Sep 21, 2020 | Creative Innovators Podcast

Ty Frankel

In this episode, Ty Frankel shares how as a young music creator and entrepreneur he pushed to create relationships to build Shut Down Media. His multi-country company creates hip hop music for integration into film and television. He talks about how he overcame obstacles, how he got distracted, and how he returned to his core business.  He talked about being inspired by Rich Dad, Poor Dad and other books on how to build his career.  Ty shares how his company has pivoted with film and television during this crisis, and how it has spurred him to launch even more adventures.  

Guest: Ty Frankel, Founder and CEO, Shut Down Media

Ty Frankel started making rap beats from his home in Israel at just 14 years old. Since inception in 2017, Shut Down Media has grown with divisions like Shut Down Production Music, Shut Down Art, and Shut Down Sync. In only three years, Shut Down Media has worked with clients such as UMPG, Warner, NBA 2K, Fortnite, The Ellen Show, Mercedes-Benz, and many more. 

Ty is a writer for UPMG and Warner and has secured placements on shows like Saturday Night Live. Not only has he built multiple companies at the age of 22, but he's also created new in-house record labels with the likes of FirstCom and No Sheet Music.

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That Moment of Mojo . . . with Zack Zalon

That Moment of Mojo . . . with Zack Zalon

by | Sep 14, 2020 | Creative Innovators Podcast

Zack Zalon has shifted and grown along with a transforming music industry.  He began as (and still is) a musician, then blossomed at the Troubadour before launching into websites, marketing, Farm Club, Virgin, and through that Moment of Mojo into taking his background and the now-possible world of artificial intelligence into Super Hi-Fi.  We wrap up with advice to his younger self after this intriguing journey across music and digital transformation.

Guest: Zack Zalon, Co-Founder and Chief Executive Officer,
Super Hi-Fi

Zack Zalon is co-founder and CEO of Super Hi-Fi, a Los Angeles-based music technology company that is creating transformative listening experiences for the world’s largest music experience providers. Current partners include Peloton, iHeart, The Associated Press, Universal Music Group, Napster, and Target Spot.  Zack also is a musician, with a recent release in 2018 of “Into the Great Divide.”

Prior to Super Hi-Fi, Zalon served as co-founder and managing partner for We See Dragons, a “S.W.A.T.-style” digital agency that developed consumer platforms for brands including National Geographic, Johnson & Johnson, Ticketmaster, Comcast, Citibank, Experian, and Madison Square Garden.  Earlier, Zalon was Managing Partner at Wilshire Media Group; President of Virgin Digital, the global digital platform for the Virgin Group; President of The Factory Network;  and general manager of Doug Weston’s Troubadour.

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