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Screen x Screen Online Tools – Tidbits and Notes

Screen x Screen Online Tools – Tidbits and Notes

by | Feb 10, 2022 | Events and Projects, Music, Past Events, Tech+Change

Thanks for joining today’s session at the ScreenxScreen Virtual Conference on Online Tools.  Online Tools are important and potentially both beneficial and distracting for artists and those who create engagement and content with them. 

 

Background Links and Resources

Speakers

    Mentioned During the Session

    Other Resources to Check Out Tools

     

     

     

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    Blending the University at SXSWedu

    by | Mar 7, 2013 | Cross-sector shifts, Education, Events and Projects, Innovation Shifts, News and Updates, Synthesis: Cross-Sector Shifts

    Thanks to all who attended our 9 am presentation on March 6, 2013 at SXSWedu in Austin, TX, on Blending the University.  We had a full house of 125 seats plus folks tucked along the back wall.  We also had a robust conversation on the question of organizational challenges with blended learning design during the session and following throughout the day.

    Please enjoy and share the presentation.

    Week of Publishing Change in a Season of Educational Transformation

    by | Feb 10, 2013 | Events and Projects, Innovation Shifts, Synthesis: Cross-Sector Shifts, Tech+Change

    We’re getting busier and busier around educational technology change with many higher education organizations now.  In this season of MOOCs (“massively open online courses”) and other education innovation announcements, I am focusing with many organizations on how to plan educational design with all of this output.  How do we syndicate and create multiple use streams?  How do we interact with publishing companies and other universities with all of this multimedia content?  How do we collaborate and re-purpose what can otherwise be expensive limited use content?

    Although technology has helped with the interaction of students that are far away from the campus, with now online available classes and many other advantages, you can even opt to apply for the mba scholarships in usa, and take advantage of all the great benefits that come with it, not only money wise but you will be able to have your career with one of the best education systems.

    At least one university we’re working with is rethinking their academic publishing arm — what can we do with all of this media being produced in MOOCs and blended course environments?This week, I’m heading to the O’Reilly Tools of Change conference to think about how multimedia distribution might fold into all this expanded production in higher education.

    Rethinking Creating and Containers

    by | Jan 30, 2012 | Cross-sector shifts, Innovation Shifts, Musings: Humans + Connected Tech, News and Updates, Synthesis: Cross-Sector Shifts, Tech+Change, White Papers

    Fifth of a Series of Blog Posts from Maremel’s White Paper: Opening Pandora’s Digital Box

    Rethinking Creating and “Containers”

    Workflow for creation may have shifted to more digital pathways, but most discussions assume a formal media delivery of a finished, locked product.  Products have rules based on their media segment, with set delivery dates and SKUs.With content stored in the cloud, the opportunity expands.  Creators are not confined to street dates, final publications, and locked definitions of videos, books, music, games, and the like.One example is in the changing book sector.  Enhanced books, now being distributed through major online outlets, bring this question to the forefront.  Brian O’Leary, in the 2012 Book: A Futurist Manifesto, specifically questions the “container.”  In the past, book creation systems have assumed a specific context of delivery.  Books have been designed around a single type of output, delivery date, and life after production.  O’Leary calls these assumptions pre-artifact, artifact, and post-artifact.  He examines the possibilities of what can be re-envisioned if the container is variable, and if the content is created to be able to live socially during production, at distribution, and for its ongoing life.The intriguing concept here goes beyond digital workflow before a product is released, and digital fingerprinting and social media analysis after release in a cloud world.  The concept becomes broader.  Delivery rules become fluid, separate, and distinct from content creation.  A media product, just like web-based software now, could be in perpetual beta.  The product can be changed and amended before release and after release, with part of the ownership being updates in content and possibly sequels and extensions.  This could be a premium business model, further connecting the consumer with the content creator, or separating them by enhanced re-aggregation.  PaaS and SaaS options could be created to be perpetual engagements with multiplatform products, as these begin to blur between categories.If we begin to rethink time-locked containers, we begin to see different delivery mechanisms that may have much longer product life than our increasingly quick velocity of new products being released and spun into history in this current mode of digital delivery.
    • Added Value: Blend with Live:  Value and relationship with the consumer can also blend cloud-based, connected services with live experiences.  Alternative Reality Games, such as 42 Entertainment’s Dark Knight engagement several years ago, blended online and live activities for 18 months.  Music has been doing this in its own way already, with an engaging business model.  VIP memberships are gaining certain fans integrated consumption of live and online relationships—great concert tickets, premium virtual goods, distinctive merchandise, and live engagements with the artists.
    • Added Value: Premium Context:  O’Leary also points out that there is a benefit to re-adding context to the content.  With books, digital delivery is both stripping away formatting for distribution as well as making some formats more context-driven.  iPad delivery looks and feels different than Android.  Premium products, off of the same core content, are becoming the norm with distinctive features in different platforms.  These high-touch interactive differences by the platform are becoming another ecosystem on top of these cloud deliveries.  Authoring tools are in beta to help creative producers and publishers provide high-touch interactive engagement with the same product that they are having to make available to simpler digital delivery methods.  Each of these delivery modes, in the meantime, needs a digital workflow to keep all of this straight, before, during, and after delivery.
    We already are breaking open the container—the intriguing opportunity here is breaking open its locked nature of being “done” and “alone.” It also can be more than a “movie” or “book,” as we are able to step between definitions – launching interactive book products blending images, video, books, and interactivity as an example if you don’t have to stay in locked format containers.

    Conclusion

    By bringing content from our hard drives to the cloud, we have the potential to open Pandora’s Box.  By having infrastructures and platforms shared with new innovators, we have the potential to blur traditional boxes of delivery and of locked content.  By changing our consumption from our own “storage” and “ownership” to “just” the concept of cloud-based storage, we are in the midst of changing habits and attitudes of more than just “buy” versus “stream,” but also of what it means to be distributing, creating, producing, and engaging.Now that we are opening Pandora’s Box, we shouldn’t be startled that consumers find a different type of “hope” at the bottom.

    Cloud Opportunities

    by | Jan 28, 2012 | Musings: Humans + Connected Tech, Innovation Shifts, Tech+Change, White Papers

    Sixth of a Series of Blog Posts from Maremel’s Pandora’s Box White Paper

    Opportunities

    Data between User and Content Metadata

    Years ago, I worked with a company that was creating email lists for new film releases.  Studios had outsourced this function to be able to rapidly deploy with “cutting edge” services.  This firm found intriguing data between movie releases by genre and demographics that the studios themselves could not ferret out.  Studios individually had only a certain number of releases in that genre or with that fan demographic each year.  A few years later, one of my fellow instructors at UCLA was working with a studio to connect purchased household data with online DVD purchases.  The resulting recommendation engine mixed purchase information with customer psychographics.

    We are way beyond that now.

    The marketing and ongoing relationship upside with a SaaS storage provider—knowing what I own and who I am—is tremendous.  Netflix has thrived versus many past competitors (including Wal*Mart’s earlier rent-by-mail incarnation, which it sold to Netflix) by using psychographic data and usage data.  Netflix not only suggests content, but also suggests us into their deep library instead of the revenue-sharing new release bucket.  Vevo, on the music video streaming side, connects user information with behavioral actions and who we seem to be to sell advertising.

    Individual media segments have been approaching this question for a while.  Street dates of single SKUs in music have turned into flows of potentially hundreds of SKUs per product, with backhauls of information from disparate and diverse distribution outlets, which now need to be re-digested.  Audience information of who is listening to what has turned into entirely new businesses for companies like Next Big Sound, which tracks listing and usage across  various streams as a freemium product.  It then provides more sophisticated analysis services to the various music labels for the majority of its revenue.

    Data between User, Content Metadata, and Place

    Privacy, a concern with content in the cloud, becomes more sensitive when the cloud can tell what you are doing, where and when.  The transition now to mobile consumption adds a layer of value to the SaaS: Services can figure out what users are listening to or watching right before they make a purchase decision at a location.   The content consumed, combined with behavior patterns, shares with that service both psychographics and decision-patterns.  Not only are consumers not using the content “privately,” but they also are sharing vast amounts of data about propensity to act and purchase.  This adjacency to decisions will be of extreme value as these models mature and the data market ripens.